Our Core Values

---

 At SinTeL Retial, we believe that the bedrock of a great enduring company is its core values, and how well its employees internalize them in their everyday life. After deep introspection, we have defined our core values that are meaningful to us, and that will help us endure our long journey towards realising our vision. Our values are not ornamental things that we boast about during good times, but rather are our guiding lights that help us make everyday decisions, especially during challenging times. We go great lengths to hire the best talent who are deeply aligned with our values. If we need to make a choice, we almost always give the benefit of doubt to someone who we believe is a better fit in terms of alignment with our values. Here are the 15 core values we live and die by. 

 We start with our customers and work backwards. We raise above our teams and charters to solve a customer problem. We get out of our cubes and see the real world. A look on ground is worth a thousand reports. We use data to understand real behavior and unexpressed needs. We invest in user research. We are ambassadors of our customers and always represent their best interests at all times. We exist to make our customers successful. 

 We aspire to create a better world. We undertake challenging missions that create big impact. We take decisions based on long term interests rather than short term outcomes. We bet on bold moves that create long term value for our customers and for the society. Rome was not built in a day. 

  We do things. Now! We do whatever it takes to produce results. We act in good faith. Know that your team and organisation will support you. We are decisive. We realize that bad decision is better than indecision. We rather do something now with insufficient information rather than analyse ourselves to death. 

  We relentlessly pursue quality and excellence, and expect the same from our teams and peers. We see our work as a reflection of our own self. We do not tolerate mediocrity. We care for the minor details, even those that are under the carpet. 

We are never fully done. We are hungry for impact. We seek greater challenges. We create more opportunities than we are bestowed with. We have miles to go before we sleep.

 We rise above our defined roles and titles to solve problems and deliver results. We own the results of our actions; We take responsibility for our failures.  

  We challenge assumptions, and conventions. We try new things. We experiment. We launch fast and learn quickly. We know that our failure is not in failing, but is in not learning from our failures. 

   We understand that culture of taking risks also requires us to act with considerable judgment. We take informed decisions quickly; we know we will neither have 100% information, nor 100% supervision. We take decisions in the best interest of our customers and our company.